Referral Marketing, Networking, and Practical Skills in Trades
In this episode, Lisa McGrath and Derek Morgan explore referral marketing, emphasizing a referral mindset, networking, and the soft sales approach. They discuss AI integration in sales and the role of trust in referrals. Derek shares insights on industry-specific language and marketing communication. The conversation covers societal changes, business communication, and global HR perspectives. They also touch on cultural concerns, travel in Australia, and a new mobile app for tradies. The episode wraps up with discussions on practical and critical thinking, media's impact on parenting, and business scheduling and tax deductions.
Key Points
- Building a robust referral network can significantly enhance lead generation and business growth without the high costs and complexities of traditional marketing.
- Cultivating genuine relationships and focusing on adding value to others can naturally lead to reciprocal business opportunities and organic referrals.
- Critical thinking and clear, targeted communication are essential skills for success in both personal networking and leveraging advanced tools like AI for marketing and operational efficiency.
Chapters
| 0:19 | |
| 1:52 | |
| 4:33 | |
| 6:01 | |
| 11:04 | |
| 13:45 | |
| 17:31 | |
| 20:20 | |
| 24:26 | |
| 25:57 | |
| 30:08 | |
| 33:31 | |
| 35:12 | |
| 39:09 | |
| 40:01 |
Transcript
Loading transcript...
- / -