Referral Marketing, Networking, and Practical Skills in Trades

In this episode, Lisa McGrath and Derek Morgan explore referral marketing, emphasizing a referral mindset, networking, and the soft sales approach. They discuss AI integration in sales and the role of trust in referrals. Derek shares insights on industry-specific language and marketing communication. The conversation covers societal changes, business communication, and global HR perspectives. They also touch on cultural concerns, travel in Australia, and a new mobile app for tradies. The episode wraps up with discussions on practical and critical thinking, media's impact on parenting, and business scheduling and tax deductions.